Discover why Subaru continues to lead the automotive industry in social impact—and how choosing the right dealership like Grand Subaru means your vehicle purchase supports real change in your local community.
From environmental sustainability to life-saving initiatives, the Subaru Love Promise isn’t just a philosophy—it’s a measurable commitment that strengthens communities, builds trust, and creates one of the most loyal customer bases in the industry.
The Subaru Love Promise is a long-term commitment by Subaru to give back to communities through five core areas:
Unlike traditional corporate programs, the Love Promise operates at both a national and local level—meaning dealerships like Grand Subaru actively bring these initiatives directly into their communities.
Subaru has earned recognition as the highest-rated automotive brand in Forbes' Best Brands for Social Impact for four consecutive years, a testament to the company's unwavering commitment to making a meaningful difference. The Subaru Love Promise represents more than marketing—it's a fundamental philosophy that transforms vehicle ownership into a partnership that strengthens communities, supports families, and protects the environment we all share.
At the heart of the Love Promise is the belief that every interaction matters. Whether you're purchasing a new Subaru Outback for family adventures, scheduling routine maintenance, or exploring financing options, you become part of a broader mission to create positive change. Subaru and its retailers dedicate time, resources, and expertise to causes that resonate with customers: supporting education initiatives, protecting pets through animal welfare programs, preserving parks and outdoor spaces, and advancing health and wellness in local communities.
This four-year recognition from Forbes validates what Subaru owners have experienced firsthand—that choosing Subaru means aligning with a brand that genuinely cares about social responsibility. The Love Promise isn't limited to national campaigns; it extends to every dealership and service center, where local teams identify and address the unique needs of their communities. This approach creates authentic connections between customers, retailers, and the neighborhoods they serve, fostering a sense of shared purpose that extends far beyond the showroom.
When you choose a Subaru, you’re not just buying a vehicle—you’re supporting:
That means your purchase, service visit, or even routine maintenance contributes to something bigger than transportation.
As the largest-volume Subaru dealership in Illinois and recipient of the 2021-25 Subaru Love Promise Customer and Community Commitment Award, and the 2026 Subaru Love Promise HEART Award, Grand Subaru exemplifies how local retailers translate corporate values into tangible community impact. Our team understands that the Chicago area families, urban commuters, and outdoor enthusiasts we serve don't just need reliable transportation—they want to support businesses that give back to the communities where they live, work, and explore.
Grand Subaru's commitment to the Love Promise manifests through multiple initiatives designed to address local needs. Our Eco-Friendly Retailer Program enables customers to recycle hard-to-recycle items, reducing landfill waste while providing convenient drop-off options during service visits or vehicle purchases with the In-Store Recycle Center. We actively participate in environmental cleanup events throughout the Bensenville area and support tree planting initiatives that contribute to long-term environmental sustainability.
Beyond environmental stewardship, Grand Subaru supports causes that matter most to our customers. Whether through fundraising efforts, volunteer hours from our team members, or donations to local organizations focused on education, health, and animal welfare, we strive to be more than a dealership—we're family. This commitment resonates with customers who appreciate that their vehicle purchase, service appointment, or parts order contributes to a larger mission of community support. The Love Promise transforms routine transactions into opportunities for meaningful impact, creating deeper connections between Grand Subaru and the families we serve.
At Grand Subaru, the Love Promise isn’t just a concept—it’s action.
These efforts directly support the Bensenville community, ensuring resources stay local and impact the people who need them most.
Environmental responsibility stands as a cornerstone of the Subaru Love Promise, reflected in both vehicle design and retailer operations. Grand Subaru's participation in the Eco-Friendly Retailer Program demonstrates our commitment to sustainable practices that protect the environment for future generations. This program encompasses comprehensive recycling initiatives, energy-efficient facility operations, and community education about environmental stewardship.
Our recycling program accepts items often excluded from municipal collection, including batteries, electronics, plastic bags, and styrofoam. This service provides convenience for customers while diverting significant waste from landfills. During service visits to our comfortable waiting lounge with free internet access and amenities, customers can drop off recyclable materials, making environmental responsibility an effortless part of their dealership experience. Our factory-trained technicians also follow environmentally conscious procedures for fluid disposal, parts recycling, and waste management, ensuring that vehicle maintenance and repairs align with sustainability principles.
The environmental benefits extend to the vehicles themselves. Subaru's engineering philosophy emphasizes fuel efficiency without sacrificing the all-wheel drive capability and safety features that Chicago area drivers depend on for Midwest weather conditions. Models like the Subaru Crosstrek deliver excellent fuel efficiency for urban commuting, while the Subaru Outback provides the power and cargo capacity outdoor enthusiasts need for weekend adventures—all with reduced environmental impact. Subaru's expanding electrification options in newer models, including hybrid and electric variants, offer additional choices for customers seeking to minimize their carbon footprint while maintaining the reliability, safety, and capability they expect from the brand.
The correlation between Subaru's social impact commitment and exceptional customer loyalty isn't coincidental—it's the natural result of authentic values alignment. Subaru has earned the highest overall dealer loyalty recognition from S&P Global Mobility for two consecutive years, reflecting customers' deep connection to the brand. An impressive 96% of Subaru vehicles sold in the last 10 years remain on the road today, outperforming competitors and demonstrating both vehicle durability and owner satisfaction.
This loyalty stems from recognizing that Subaru understands what matters to customers beyond vehicle specifications. Chicago area families appreciate that their Subaru Ascent purchase supports education initiatives. Urban commuters value knowing their Subaru Impreza service appointment contributes to local environmental programs. Outdoor enthusiasts find satisfaction in driving a Subaru Forester from a dealership that protects the parks and trails they love exploring. This values alignment creates emotional connections that transcend traditional customer-business relationships.
Grand Subaru strengthens these connections through transparent, customer-focused practices that reflect Love Promise principles. Our simple, transparent, and enjoyable car-buying and ownership journey ensures customers never feel pressured or misled. We offer flexible financing solutions for various credit situations, fair trade-in valuations, and genuine OEM parts that maintain vehicle performance and safety. Our certified technicians provide quality service with convenient options including express service and pickup and drop-off arrangements. Every interaction reinforces that we're not just selling vehicles—we're building lasting relationships based on trust, respect, and shared values. When customers see their dealership actively contributing to community wellbeing, they become advocates who recommend Grand Subaru to friends and family, perpetuating a cycle of loyalty rooted in authentic social impact.
Understanding the Love Promise philosophy helps explain why Subaru continues earning recognition as a leader in social impact, but experiencing it firsthand reveals its true power. Whether you're exploring the newest 2025 and 2026 Subaru models with upgraded infotainment systems and enhanced EyeSight Driver Assist Technology, scheduling maintenance with our factory-trained technicians, or researching financing options, you'll discover that Grand Subaru operates differently than typical dealerships.
Our commitment to customer service and community support creates an unparalleled car-buying experience that prioritizes your needs, preferences, and values. We maintain a comprehensive inventory of new Subaru vehicles including the versatile Subaru Legacy sedan, adventure-ready Subaru Crosstrek, and spacious three-row Subaru Ascent, along with high-quality used and certified pre-owned options carefully inspected for quality, safety, and performance. Our knowledgeable team helps you find vehicles matching your individual wants and needs, whether you prioritize fuel efficiency for daily commuting, all-wheel drive capability for winter driving, or cargo capacity for outdoor activities and family road trips.
Beyond vehicle sales, Grand Subaru serves as your trusted automotive partner for the entire ownership experience. Our service center provides expert diagnostics and repairs using advanced equipment and genuine OEM parts, ensuring your Subaru maintains the reliability and safety that earned the brand its reputation. We offer service specials, convenient online scheduling, and comfortable amenities during your visit. Our financing team provides transparent discussions about leasing versus buying, extended warranties, and protection plans that fit your budget. Most importantly, every interaction—from initial test drive to routine oil changes years later—reinforces that you're part of the Grand Subaru family and the broader Love Promise mission. Visit our Bensenville location to experience how choosing the right dealership means supporting social impact initiatives that strengthen our community while enjoying the exceptional service, reliable vehicles, and authentic relationships that define the Subaru Love Promise difference.
If you’re going to drive something, it might as well stand for something.
Visit Grand Subaru to:
👉 Browse inventory
👉 Schedule service
👉 Join upcoming community events
What is the Subaru Love Promise?
It’s Subaru’s commitment to giving back through environmental, community, and humanitarian initiatives.
Does Subaru actually help local communities?
Yes. Retailers like Grand Subaru partner with local organizations to create real, measurable impact.
Why do Subaru customers stay loyal?
Because they align with the brand’s values—not just the vehicles. This is supported by loyalty data from S&P Global Mobility.
How can I get involved?
By purchasing, servicing, or participating in local events hosted by your Subaru retailer.